Open AccessConsumer behaviour regarding branded and non-branded goods on the mobile phone market: impact of experience, price and loyalty
Author(s) -
Marie Slabá
Publication year - 2019
Publication title -
economic annals-ххi
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.209
H-Index - 14
eISSN - 1728-6239
pISSN - 1728-6220
DOI - 10.21003/ea.v175-11
Subject(s) - advertising , business , mobile phone , loyalty , marketing , brand loyalty , fast moving consumer goods , commerce , telecommunications , computer science
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