Open AccessHow Brand Equity and Movieliking can Override Impact of Misleading Brand Placement toward Brand Attitudes
Author(s) -
Adi Zakaria Afiff,
Westi Noria Furi,
Denyza Wahyuadi Mertoprawiro
Publication year - 2014
Publication title -
the south east asian journal of management /the south east asian journal of management
Language(s) - English
Resource type - Journals
eISSN - 2355-6641
pISSN - 1978-1989
DOI - 10.21002/seam.v8i1.3102
Subject(s) - brand equity , brand management , business , brand awareness , marketing , advertising , brand extension