Open AccessFactors Influencing Purchase Preferences of Store Brands: Examples from Hypermarkets in Malaysia
Author(s) -
Norbani Che Ha,
Sharifah Latifah Syed Abdul Kadir,
Choo Wee Li
Publication year - 2016
Publication title -
the south east asian journal of management /the south east asian journal of management
Language(s) - English
Resource type - Journals
eISSN - 2355-6641
pISSN - 1978-1989
DOI - 10.21002/seam.v2i2.5624
Subject(s) - hypermarket , purchasing , business , product (mathematics) , marketing , advertising , quality (philosophy) , perception , psychology , philosophy , geometry , mathematics , epistemology , neuroscience