Open AccessThe Effect of Perceived Product Quality, Brand Personality, and Loyalty on Brand Switching Intention of Technological Products
Author(s) -
Lidya Nur Hanifati,
Imam Salehudin
Publication year - 2021
Publication title -
the south east asian journal of management /the south east asian journal of management
Language(s) - English
Resource type - Journals
eISSN - 2355-6641
pISSN - 1978-1989
DOI - 10.21002/seam.v15i2.13336
Subject(s) - personality , quality (philosophy) , loyalty , business , product (mathematics) , brand loyalty , psychology , advertising , brand awareness , marketing , brand management , brand extension , social psychology , mathematics , philosophy , geometry , epistemology