Open AccessThe Timing Effects of Reward, Business Longevity, and Involvement on Consumers’ Responses to a Reward Program
Author(s) -
Badri Munir Sukoco,
Meng Kuan Lai,
Wan Jou Weng
Publication year - 2015
Publication title -
asean marketing journal/asean marketing journal (depok)
Language(s) - English
Resource type - Journals
eISSN - 2356-2242
pISSN - 2085-5044
DOI - 10.21002/amj.v7i1.4602
Subject(s) - longevity , marketing , business , economics , gerontology , medicine