Open AccessThe Timing Effects of Reward, Business Longevity, and Involvement on Consumers’ Responses to a Reward Program
Author(s) -
Badri Munir Sukoco,
Meng-Kuan Lai,
Wan-Jou Weng
Publication year - 2015
Publication title -
asean marketing journal
Language(s) - English
Resource type - Journals
eISSN - 2356-2242
pISSN - 2085-5044
DOI - 10.21002/amj.v7i1.4602
Subject(s) - longevity , marketing , business , economics , gerontology , medicine
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