Open AccessGlobal Brands and Consumer Ethnocentrism of Youth Soft Drink Consumers in Greater Jakarta, Indonesia
Author(s) -
Hammam Haris Tasurru,
Imam Salehudin
Publication year - 2014
Publication title -
asean marketing journal/asean marketing journal (depok)
Language(s) - English
Resource type - Journals
eISSN - 2356-2242
pISSN - 2085-5044
DOI - 10.21002/amj.v6i2.4212
Subject(s) - consumer ethnocentrism , soft drink , business , ethnocentrism , advertising , marketing , food science , psychology , social psychology , chemistry