Open AccessSpecialty Store and Multi-Brand Store loyalty: An Indian consumer perspective
Author(s) -
Sarabjot Singh,
Piyush Kumar Sinha,
Hari Govind Mishra
Publication year - 2014
Publication title -
asean marketing journal/asean marketing journal (depok)
Language(s) - English
Resource type - Journals
eISSN - 2356-2242
pISSN - 2085-5044
DOI - 10.21002/amj.v5i2.3056
Subject(s) - advertising , business , loyalty , brand loyalty , marketing , perspective (graphical) , brand management , store brand , brand awareness , brand extension , preference , computer science , economics , artificial intelligence , microeconomics