Open AccessPerceived Usefulness as Key Stimulus to the Behavioral Intention to Use 3G Technology
Author(s) -
Andy Susilo Lukito Budi,
Efendi Efendi,
Rayini Dahesihsari
Publication year - 2013
Publication title -
asean marketing journal/asean marketing journal (depok)
Language(s) - English
Resource type - Journals
eISSN - 2356-2242
pISSN - 2085-5044
DOI - 10.21002/amj.v3i2.2025
Subject(s) - technology acceptance model , usability , salient , appeal , psychology , advertising , social psychology , computer science , business , human–computer interaction , artificial intelligence , political science , law