Open AccessTechnological Innovations and Consumer Needs: An Analysis of Mobile Communications Market
Author(s) -
Norlia Ahmad,
David T. Methé
Publication year - 2013
Publication title -
asean marketing journal/asean marketing journal (depok)
Language(s) - English
Resource type - Journals
eISSN - 2356-2242
pISSN - 2085-5044
DOI - 10.21002/amj.v3i2.2022
Subject(s) - business , marketing , commerce , consumer market , industrial organization , advertising