Open AccessAnalysis of Relationship between Pioneer Brand Status and Consumer’s Attitude toward a Brand (Case on Yamaha Automatic vs. Honda Automatic Transmission Motorcycle in Indonesia)
Author(s) -
Taryadi Taryadi,
Arga Hananto
Publication year - 2013
Publication title -
asean marketing journal/asean marketing journal (depok)
Language(s) - English
Resource type - Journals
eISSN - 2356-2242
pISSN - 2085-5044
DOI - 10.21002/amj.v3i1.2020
Subject(s) - advertising , business , brand strategy , automatic transmission , brand equity , brand management , marketing , engineering , automotive engineering , clutch