Open Access‘Initiative-Decision’ Typology of New Product Launching (NPL) into Local Market: Toward Interaction Mechanism
Author(s) -
Firmanzah Firmanzah
Publication year - 2013
Publication title -
asean marketing journal/asean marketing journal (depok)
Language(s) - English
Resource type - Journals
eISSN - 2356-2242
pISSN - 2085-5044
DOI - 10.21002/amj.v1i2.1983
Subject(s) - typology , mechanism (biology) , business , product (mathematics) , industrial organization , marketing , commerce , sociology , geometry , mathematics , anthropology , philosophy , epistemology