Open AccessTHE EFFECT OF VISUAL AND FUNCTIONAL CRITERIA OF PACKAGING: CONSUMER EXPECTATIONS OF ELEMENTS FOR DAIRY PRODUCT PACKAGING
Author(s) -
Maryam Ghiasabadi Farahani,
Hooman Shababi,
Peyman Ghafari Ashtiani
Publication year - 2021
Publication title -
asean marketing journal/asean marketing journal (depok)
Language(s) - English
Resource type - Journals
eISSN - 2356-2242
pISSN - 2085-5044
DOI - 10.21002/amj.v13i2.13526
Subject(s) - business , product (mathematics) , packaging and labeling , food packaging , dairy industry , marketing , food science , industrial organization , advertising , chemistry , mathematics , geometry