Open AccessUTILIZATION OF EYE TRACKING TECHNOLOGY IN DESIGN AND MARKETING DECISION MAKING
Author(s) -
Arry Mustikawan,
Wirania Swasty,
Fariha Eridani Naufalina
Publication year - 2021
Publication title -
asean marketing journal/asean marketing journal (depok)
Language(s) - English
Resource type - Journals
eISSN - 2356-2242
pISSN - 2085-5044
DOI - 10.21002/amj.v13i2.13523
Subject(s) - eye tracking , marketing , business , tracking (education) , process management , computer science , artificial intelligence , psychology , pedagogy