Open AccessNO SUCH THING AS A FREE APP: A TAXONOMY OF FREEMIUM BUSINESS MODELS AND USER ARCHETYPES IN THE MOBILE GAME MARKET
Author(s) -
Imam Salehudin,
Frank Alpert
Publication year - 2021
Publication title -
asean marketing journal/asean marketing journal (depok)
Language(s) - English
Resource type - Journals
eISSN - 2356-2242
pISSN - 2085-5044
DOI - 10.21002/amj.v13i2.13520
Subject(s) - archetype , business , business model , mobile apps , taxonomy (biology) , advertising , marketing , computer science , commerce , world wide web , art , botany , literature , biology