Open AccessPERSONAL NORM AND PRO-ENVIRONMENTAL CONSUMER BEHAVIOR: AN APPLICATION OF NORM ACTIVATION THEORY
Author(s) -
Budi Setiawan,
Adi Zakaria Afiff,
Ignatius Heruwasto
Publication year - 2021
Publication title -
asean marketing journal/asean marketing journal (depok)
Language(s) - English
Resource type - Journals
eISSN - 2356-2242
pISSN - 2085-5044
DOI - 10.21002/amj.v13i1.13213
Subject(s) - norm (philosophy) , business , consumer behaviour , psychology , microeconomics , marketing , economics , political science , law