Open AccessDETERMINANTS OF NON-MUSLIM CONSUMERS’ PURCHASE BEHAVIOR TOWARD HALAL PACKAGED FOOD
Author(s) -
Asih Untari,
Anya Safira
Publication year - 2020
Publication title -
asean marketing journal/asean marketing journal (depok)
Language(s) - English
Resource type - Journals
eISSN - 2356-2242
pISSN - 2085-5044
DOI - 10.21002/amj.v12i1.12892
Subject(s) - business , advertising , marketing , convenience food , consumer behaviour , commerce , food science , chemistry