Open AccessTHE EFFECT OF PERCEIVED VALUE AND MOBILE GAME LOYALTY ON IN-APP PURCHASE INTENTION IN MOBILE GAME IN INDONESIA (CASE STUDY: MOBILE LEGEND AND LOVE NIKKI)
Author(s) -
Luh Dyah Purnami,
Anna Amalyah Agus
Publication year - 2020
Publication title -
asean marketing journal/asean marketing journal (depok)
Language(s) - English
Resource type - Journals
eISSN - 2356-2242
pISSN - 2085-5044
DOI - 10.21002/amj.v12i1.12887
Subject(s) - loyalty , value (mathematics) , context (archaeology) , marketing , game theory , psychology , advertising , game developer , consumer behaviour , loyalty business model , business , game design , economics , microeconomics , computer science , multimedia , service quality , machine learning , paleontology , biology , service (business)