Open AccessSYSTEMATIZATION OF FACTORS AND CRITERIA OF INVESTMENT ATTRACTIVENESS
Author(s) -
Яна Сілова,
Вадим Пустовіт
Publication year - 2021
Publication title -
vìsnik nacìonalʹnogo tehnìčnogo unìversitetu «harkìvsʹkij polìtehnìčnij ìnstitut». ekonomìčnì nauki
Language(s) - English
Resource type - Journals
ISSN - 2519-4461
DOI - 10.20998/2519-4461.2020.1.88
Subject(s) - attractiveness , investment (military) , relevance (law) , business , set (abstract data type) , industrial organization , economics , computer science , political science , psychology , politics , psychoanalysis , law , programming language
In conditions when own resources are limited, enterprises need cash receipts from investors, which will serve as a necessary complement to their own funds. For this reason, at the present stage, the relevance of scientific research and practical development in the field of research of investment attractiveness of enterprises is increasing. However, the issue of assessing the investment attractiveness of an enterprise has not yet been fully considered; there is no single theoretical and methodological base, which is due to the lack of an accurate interpretation of the term "investment attractiveness of an enterprise" itself, as well as the methodology and methodology for its assessment. Thus, the relevance of the study is due to the need to analyze and systematize existing approaches to the study of investment attractiveness of enterprises. In economic studies, investment attractiveness is understood as a complex indicator characterizing the feasibility of investing in an economic entity. The investment attractiveness of the enterprise depends both on external factors characterizing the level of development of the industry and the region in which the enterprise in question is located, and on internal factors - the results of the enterprise itself. Thus, an assessment of the investment attractiveness of an enterprise can be carried out by various methods aimed at identifying positive and negative factors of influence. The investment attractiveness of the enterprise is characterized by a set of indicators of its activity, which determines for the investor the area of the desired values of investment behavior. Investment attractiveness has a number of basic aspects: scientific, technical, commercial, environmental, institutional, social, financial and investment. The conclusions presented in the scientific article are the initial stage in the study of this topic.