INVESTMENT ATTRACTIVENESS OF THE COUNTRY AND HER COMPONENTS

Important role in creating favorable conditions for the development of any economy is played by foreign investment. The attraction of foreign investment enables the recipient country to obtain a number of advantages, the main of which is the improvement of the balance of payments; transfer of the latest technologies and know-how; complex use of internal resources; development of export potential and reduction of dependence on imports; achievement of socio-economic effect (increase of employment level, development of social infrastructure, etc.). Possibilities of attracting investments into the country are depended first of all for the conditions for the investors who are created, that is, from the investment attractiveness of the country. The paper substantiates the theoretical positions that reveal the essence of the notion of investment. It is shown that investment attractiveness should be considered as an integral (factorial) characteristic, since the investment attractiveness of the country reflects the current state and level of development of the state, which is determined by the set of its economic, political, social, cultural, scientific and technological, infrastructure, financial, resource and raw materials, environmental and other factors that determine the solvent demand for investment. That is, this parameter is a cumulative estimate of all industries of the state's operation. The proposed approach to the estimation attractiveness of the country allows us to identify and assess the causes and problems in the economy, the degree of their importance and urgency, there is an opportunity to comprehend the influence of various factors on the increase or decrease of investment attractiveness of the state and there is a basis for an active approach to the identification of its constituent parts.