Open AccessMETHODS AND INSTRUMENTS OF STRATEGIC MARKETING PLANNING
Author(s) -
Светлана Сударкина,
Мария Климентова,
Ирина Аничкина
Publication year - 2019
Publication title -
vìsnik nacìonalʹnogo tehnìčnogo unìversitetu «harkìvsʹkij polìtehnìčnij ìnstitut». ekonomìčnì nauki
Language(s) - English
Resource type - Journals
ISSN - 2519-4461
DOI - 10.20998/2519-4461.2019.24.13
Subject(s) - strategic planning , scope (computer science) , process management , set (abstract data type) , process (computing) , quality (philosophy) , computer science , business , profit impact of marketing strategy , management science , marketing , strategic financial management , engineering , philosophy , epistemology , programming language , operating system