Open AccessMETHODS OF FORMING AND SUPPORTING THE VALUE OF A BRAND
Author(s) -
Тетяна Романчик,
Тетяна,
Катерина Шереметьєва
Publication year - 2019
Publication title -
vìsnik nacìonalʹnogo tehnìčnogo unìversitetu «harkìvsʹkij polìtehnìčnij ìnstitut». ekonomìčnì nauki
Language(s) - English
Resource type - Journals
ISSN - 2519-4461
DOI - 10.20998/2519-4461.2019.1.22
Subject(s) - brand equity , brand management , brand awareness , marketing , rivalry , brand extension , business , corporate branding , competence (human resources) , value (mathematics) , intangible asset , new product development , product (mathematics) , brand relationship , context (archaeology) , economics , computer science , paleontology , geometry , mathematics , accounting , machine learning , biology , macroeconomics , management