Open AccessExamen transfronterizo de las multinacionales en el contexto del branding México-Estados Unidos
Author(s) -
Isabel Zizaldra Hernández,
Patricia Ramos Rubio
Publication year - 2015
Publication title -
nóesis/nóesis
Language(s) - Spanish
Resource type - Journals
eISSN - 2395-8669
pISSN - 0188-9834
DOI - 10.20983/noesis.2015.9
Subject(s) - multinational corporation , context (archaeology) , business , listing (finance) , economy , business administration , geography , economics , finance , archaeology