Open AccessA Predictive Analytical Study on Factors Enhancing Customer Acquisition and Retention
Author(s) -
Sahil Dudeja,
Rinku Sharma Dixit,
Shailee Lohmor Choudhary
Publication year - 2019
Publication title -
review of professional management
Language(s) - English
Resource type - Journals
eISSN - 2455-0647
pISSN - 0972-8686
DOI - 10.20968/rpm/2019/v17/i1/145647
Subject(s) - customer retention , data retention , business , computer science , marketing , service quality , computer security , service (business)