Methodical approach to optimization of business processes on the basis of analysis of differentiation parameters within the development and implementation of the competitive strategy of the company

The development of a company's competitive strategy, being an important factor in its development, defines an integrated approach to competitiveness management by applying a wide range of tools, including those based on managing and optimizing the company's key business processes. The purpose of the study was to develop and test a methodological approach to optimizing the business processes of the leather industry company of the Republic of Iraq on the basis of a series of successive steps, including both assessing individual parameters of the differentiation of the competitive strategy and identifying problem areas for further setting up business processes. Using various research methods: economic, statistical, comparative analysis, analogy and rationale, the authors propose developments to assess competitiveness and its increase in relation to organizations operating in the leather industry. The results of the study are expressed in the form of developing an author's algorithm for identifying competitiveness parameters in accordance with the type of competitive strategy, as well as in the form of developing a matrix for determining a competitive strategy. Based on a synthesis of scientific research, the authors presented for scientific consideration the main parameters for differentiating the business model of leather products, as well as an analytical scheme of cost analysis in relation to the object of study. The presented methodology can be used to build an effective system of government support measures, and can also be used in the educational process of higher educational institutions as didactic and practical material.