Open AccessТРЕНДОВ LIBRARY MARKETING: TRENDS ANALYSIS
Author(s) -
А. Е. Рыхторова
Publication year - 2020
Publication title -
trudy gpntb so ran
Language(s) - English
Resource type - Journals
eISSN - 2712-7915
pISSN - 2618-7515
DOI - 10.20913/2618-7515-2019-4-79-83
Subject(s) - visibility , marketing , marketing research , business , public relations , political science , geography , meteorology
Active changes are taking place in determining the place of libraries in cultural, scientific, education and information infrastructures of the society. Assuming, that with the help of marketing it is possible to form public opinion about the specific library as well as about libraries in general, and also obtain support from library stakeholders, increase the visibility of libraries and enlarge the market share, specialists are adjusting marketing to the conditions of libraries’ functioning. The purpose of this study is to justify the importance of introducing marketing policy into the libraries’ activities.