Open AccessPUBLISHING STRATEGIES OF THE ХХI CENT.: UNIVERSAL, SPECIFIC, COMPOUND
Author(s) -
И. В. Лизунова,
А. С. Метельков
Publication year - 2020
Publication title -
trudy gpntb so ran
Language(s) - English
Resource type - Journals
eISSN - 2712-7915
pISSN - 2618-7515
DOI - 10.20913/2618-7515-2019-4-19-26
Subject(s) - publishing , computer science , political science , law
The conception of the term «publishing strategy» is given, its main elements are determined. Universal, specific and compound publishing strategies of existing publishing enterprises are considered. Characteristic features and advantages of each of them are defined. Specificity of the regional publishing space is revealed, possible options for the development of future publishing strategies are reflected.