Open AccessBranding Phenomenon of Local Coffee in Shifting the Existence of Foreign Coffee Brands in Jakarta, Indonesia
Author(s) -
Johana Brigitha Mone,
Eka Wulan Sari,
Muhamad Aras
Publication year - 2022
Publication title -
unisia
Language(s) - English
Resource type - Journals
eISSN - 2829-1573
pISSN - 0215-1421
DOI - 10.20885/unisia.vol40.iss1.art10
Subject(s) - business , advertising , brand management , brand equity , marketing , national brand , corporate branding , coffee shop , brand strategy , phenomenon , brand image , capital city , geography , economic geography , physics , quantum mechanics