Open AccessPENGARUH KEMAMPUAN MANAJEMEN, MOTIVASI FRANCHISE, BRAND IMAGE DAN PROMOTION STRATEGY TERHADAP KEBERHASILAN USAHA FRANCHISE (STUDI KASUS : PRIMAGAMA INDONESIA TIMUR)
Author(s) -
Yunita Primasanti,
Imam Djati Widodo
Publication year - 2017
Publication title -
teknoin
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2655-6529
pISSN - 0853-8697
DOI - 10.20885/teknoin.vol23.iss2.art9
Subject(s) - franchise , promotion (chess) , business , marketing , likert scale , product (mathematics) , service (business) , path analysis (statistics) , license , variables , brand management , advertising , mathematics , computer science , political science , statistics , geometry , politics , law , operating system