Open AccessInvolvement and Trust in a Brand as Predictors of Loyalty Categories
Author(s) -
Licen Indahwati Darsono
Publication year - 2007
Publication title -
sinergi
Language(s) - English
Resource type - Journals
ISSN - 1410-9018
DOI - 10.20885/sinergi.vol9.iss1.art3
Subject(s) - loyalty , brand loyalty , advertising , psychology , product (mathematics) , conceptualization , loyalty business model , spurious relationship , asset (computer security) , marketing , business , computer science , mathematics , service (business) , statistics , geometry , computer security , artificial intelligence , service quality