Open AccessPersepsi Terhadap Celebrity Endorser Pada Iklan Kosmetik Dan Minat Beli Pada Mahasiswi
Author(s) -
Isella Loviana,
Yapsir Gandhi Wirawan,
Wanadya Ayu Krishna Dewi
Publication year - 2012
Publication title -
psikologika/psikologika : jurnal pemikiran dan penelitian psikologi
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2579-6518
pISSN - 1410-1289
DOI - 10.20885/psikologika.vol17.iss1.art6
Subject(s) - purchasing , advertising , psychology , perception , credibility , attractiveness , scale (ratio) , social psychology , marketing , business , political science , geography , cartography , neuroscience , psychoanalysis , law