Open AccessPembelajaran Sosial Termediasi dan Aktivisme Media Sosial untuk Pola Hidup Berkelanjutan di Indonesia
Author(s) -
June Cahyaningtyas,
Wening Udasmoro,
Dicky Sofjan
Publication year - 2021
Publication title -
jurnal komunikasi/jurnal komunikasi
Language(s) - English
Resource type - Journals
eISSN - 2548-7647
pISSN - 1907-848X
DOI - 10.20885/komunikasi.vol16.iss1.art1
Subject(s) - sociology , gratification , everyday life , social media , ethnography , media studies , sustainable living , public relations , psychology , social psychology , sustainability , political science , ecology , anthropology , law , biology
The notion of social media activism has often been linked with both event and heroic acts in the public with the aim to transform the society. The problem with this framework is its reliance upon performance, while lacking of awareness on the mundane aspects of everyday life, where public issues seep into with its own complexity. To fill this gap, the study uses Social Learning Theory as well as Uses and Gratification Theory to understand to what extent social media supports learning for sustainable living. By way of an ethnographic study on online community, the study found that the women under study have utilized the social media strategically to respond to the health issue and environmental problem, especially after the Covid-19 pandemic, through the discourse practice of sustainable living. Keywords: online community, social media activism, social learning, sustainable living.