Open AccessPENGARUH EKSPEKTASI DAN KOMPLEKSITAS INFORMASI TERHADAP IKLAN PADA KETERLIBATAN, SIKAP TERHADAP IKLAN DAN MEREK DENGAN NEED FOR COGNITION SEBAGAI PEMODERASI
Author(s) -
Terry Castello
Publication year - 2009
Publication title -
jurnal siasat bisnis
Language(s) - English
Resource type - Journals
eISSN - 2528-7001
pISSN - 0853-7666
DOI - 10.20885/jsb.vol13.iss3.art5
Subject(s) - advertising , psychology , cognition , moderation , need for cognition , social psychology , business , neuroscience
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