Open AccessPengaruh Penggunaan Selebriti dalam Iklan terhadap Minat Beli Konsumen
Author(s) -
Asmai Ishak
Publication year - 2008
Publication title -
jurnal siasat bisnis/jurnal siasat bisnis
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2528-7001
pISSN - 0853-7666
DOI - 10.20885/jsb.vol12.iss2.art2
Subject(s) - attractiveness , credibility , psychology , advertising , social psychology , affect (linguistics) , source credibility , business , political science , communication , psychoanalysis , law