Open AccessInvolvement and Trust in a Brand as Predictors of Loyalty Categories
Author(s) -
Licen Indahwati Darsono
Publication year - 2007
Language(s) - English
DOI - 10.20885/js.v9i1.229
Subject(s) - loyalty , brand loyalty , advertising , product (mathematics) , psychology , loyalty business model , conceptualization , asset (computer security) , spurious relationship , marketing , social psychology , business , mathematics , computer science , service (business) , statistics , geometry , computer security , artificial intelligence , service quality