Open AccessThe influence of Bank Syariah Indonesia's brand logo on brand image: comparison between brand personality and halal brand personality
Author(s) -
Anya Safira,
Mohammad Anugerah Amiluhur
Publication year - 2022
Publication title -
asian journal of islamic management (ajim)
Language(s) - English
Resource type - Journals
eISSN - 2746-0037
pISSN - 2722-2330
DOI - 10.20885/ajim.vol3.iss2.art2
Subject(s) - personality , originality , brand management , brand awareness , mediation , logo (programming language) , advertising , brand equity , brand extension , psychology , business , brand image , marketing , structural equation modeling , social psychology , sociology , computer science , creativity , social science , machine learning , programming language
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