Open AccessPredicting Consumer Segments in Determining Behavioral Intentions to Hotels’ Environmental Ads: Focus on Cognitive Domain
Author(s) -
Dong-Hwan Yoon
Publication year - 2020
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2020.26.1.019
Subject(s) - focus (optics) , domain (mathematical analysis) , cognition , psychology , consumer behaviour , marketing , cognitive psychology , advertising , business , computer science , applied psychology , neuroscience , mathematics , mathematical analysis , physics , optics