Open AccessBuilding Brand Loyalty through a Facebook Fan Page in the Hotel Industry: Exploring the Moderating Role of Gender
Author(s) -
안정연,
Hyun-Woo Joung,
최은경
Publication year - 2019
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2019.25.9.004
Subject(s) - brand loyalty , advertising , loyalty , business , hotel industry , social media , psychology , marketing , tourism , political science , computer science , world wide web , law