Open AccessSegmenting Customers Based on Regulatory Focus: An Empirical Evidence from Asian Restaurants in the US
Author(s) -
송자현,
Dong Jin Kim
Publication year - 2019
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2019.25.9.002
Subject(s) - market segmentation , focus (optics) , business , empirical evidence , regulatory focus theory , marketing , advertising , economics , philosophy , physics , management , epistemology , optics , task (project management)