Open AccessThe Effects of HMR Package Design Visual Factors on Brand Preference, Brand Loyalty, Repurchase Intention: Focus on Large Supermarket HMR Products
Author(s) -
이동준,
정인영
Publication year - 2018
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2018.24.6.018
Subject(s) - preference , focus (optics) , package design , brand loyalty , advertising , business , brand preference , loyalty , marketing , psychology , brand awareness , engineering , engineering drawing , economics , microeconomics , physics , optics
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