Open AccessThe Influence of the Experiential Marketing Factors of Restaurant on the Brand Image, Satisfaction, and Customer Loyalty : Focused on Restaurants in Complex Shopping Mall
Author(s) -
이상묵
Publication year - 2018
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2018.24.2.014014014
Subject(s) - advertising , business , marketing , customer satisfaction , experiential learning , brand image , brand loyalty , loyalty , loyalty business model , consumer satisfaction , psychology , service quality , service (business) , mathematics education