Open AccessA Study on the Effect of Customer Equity on Behavioral Intentions: Moderating Effect of Restaurant Type
Author(s) -
Sun-Lyung Lee,
Hye Hyun Yoon,
남궁영
Publication year - 2018
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2018.24.2.007007007
Subject(s) - psychology , business , equity (law) , moderation , marketing , advertising , social psychology , political science , law