Open AccessThe Study of Online Marketing’s Impact of Food Service Companies on the Purchasing Behavior Itself and Brand Recognition of New Brand of Menu : Focusing on Viral Marketing
Author(s) -
Byongnam Kang,
Sung Sik Moon
Publication year - 2017
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2017.23.8.017
Subject(s) - business , viral marketing , marketing , purchasing , advertising , service (business) , brand awareness , computer science , social media , world wide web