Open AccessThe Effects of Celebrity's Traits on Media Engagement, Advertising Effect and Purchasing Intention in Food Service Industry
Author(s) -
김영찬,
방소윤,
윤성길
Publication year - 2017
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2017.23.7.021021021
Subject(s) - purchasing , advertising , business , marketing , service (business) , food industry , food science , chemistry