Open AccessThe Effects of Celebrity's Traits on Media Engagement, Advertising Effect and Purchasing Intention in Food Service Industry
Author(s) -
yung-chan kim,
Sung-Gil Yoon,
So Yoon Bang
Publication year - 2017
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2017.23.7.021
Subject(s) - advertising , purchasing , business , service (business) , marketing