Open AccessThe Relationship of Loss-Leader Marketing Factors, Brand Attitude and Revisit Intention in the Restaurant Industry: Focus on the Mediating Effect of Brand Attitude and the Moderating Effect of Brand Credibility
Author(s) -
Choi Dong Kug
Publication year - 2017
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2017.23.7.012012012
Subject(s) - credibility , business , marketing , advertising , brand management , psychology , brand awareness , focus (optics) , brand experience , product management , physics , optics , political science , law , new product development