Open AccessInfluence of Brand Extension on the Updated Hotel Brand Personality Congruence and Attitude toward the Extended Brand
Author(s) -
Hyungseo Bobby Ryu
Publication year - 2017
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2017.23.6.010
Subject(s) - brand extension , congruence (geometry) , advertising , personality , psychology , brand management , brand awareness , brand equity , extension (predicate logic) , business , marketing , social psychology , computer science , programming language