Open AccessThe Mediating Effect of Brand Trust on the Relationship between Brand Value and Brand Loyalty in the Dessert Cafes
Author(s) -
권기완,
김경은,
최익준
Publication year - 2017
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2017.23.5.005
Subject(s) - brand loyalty , advertising , business , value (mathematics) , brand management , brand equity , brand extension , loyalty , brand awareness , brand relationship , marketing , mathematics , statistics