Open AccessEffects of SNS WOM Information Characteristics on Trust, Purchase Intention and WOM Intention: Focusing on the Moderating Effects of Social Capital
Author(s) -
정양식
Publication year - 2017
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2017.23.3.006006006
Subject(s) - psychology , social capital , social psychology , social influence , moderation , advertising , business , sociology , social science
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