Open AccessEffects of Brand Image on Purchase Intention and Brand Loyalty: Focused on Mediating Role of the Brand Trust
Author(s) -
Han Ji-Soo
Publication year - 2017
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2017.23.2.014
Subject(s) - brand loyalty , brand image , business , advertising , brand management , brand awareness , brand extension , loyalty , brand experience , psychology , marketing , product management , new product development