Open AccessThe Effects of Characteristics of Mobile Coupon on the User’s Perceived Usefulness and Intention of Use Mobile Coupon
Author(s) -
JUNG SEON MI,
Hoon Kim,
Hyun Gyu Kim
Publication year - 2016
Publication title -
culinary science and hospitality research
Language(s) - English
Resource type - Journals
eISSN - 2466-1023
pISSN - 2466-0752
DOI - 10.20878/cshr.2016.23.8.017
Subject(s) - coupon , computer science , mobile payment , business , advertising , psychology , mobile computing , telecommunications , finance